Demographics and Target Audience

We found a website online called YouGov Profiles, its a site that has gathered information from national census and other questionnaires to compile profiles for people. You have the ability to search a band or product or brand, and it will give you information on their age, where they live and social grade but also their lifestyle habits etc.

I searched bands similar to Black Syndicate to see what profile turns up.

As you can see the demographics are male, aged 25-39 and part of the C2DE category, which is correct to the information I gathered during my survey and the target audience I identified through personal experience of gigs and concerts of similar genres, but also what the band said they felt were their audience.